Skip to main content

India Intimate Fashion Week (IIFW) Season 2 to Be Bigger and Splendid

Boo The Taboo! International Jewelry Designer Mona Shroff to Open IIFW Season 2.0
Post a sensational debut this year, India Intimate Fashion Week (IIFW) has geared up for Season 2.0 to be held early summer next year in 2018 in Mumbai, Maharashtra.  

IIFW, the first ever Fashion week of its kind in India, dedicated to lingerie and intimate wear has already created a buzz during its first season. Finest intimate wear designers and brands showcased their best of the collections during the first season. Lingerie, loungewear, sleepwear, legwear, lingerie accessories, sportswear, swimwear, beachwear, shape wear and more for both men and women were showcased on the ramp. IIFW Season 2.0 promises to be even bigger and grandeur this time with an objective to provide India with a big platform for the intimate apparel industry – an industry which is amongst the largest in apparel fashion across the globe.
IIFW’s season II will witness Hong Kong based International Jewelry designer Mona Shroff for its inauguration.
On her association with IIFWMona Shroff said, “In its opening season only IIFW has gathered immense attention and appreciation from the intimate fashion industry in India & abroad with its ‘Boo the Taboo’ move. I am really glad to be the opening designer for the Season 2.0 of IIFW which has really created a platform and a new hope for the Intimate wear industry in India.”
Niraj Jawanjal, Founder & Ideator, IIFW said, “The success of first season of IIFW has opened many doors of opportunities for brands and designers across the country as well as for the foreign players who were looking forward to exploring such opportunities in India. We are getting immense response and multiple queries for Season 2.0 of IIFW both from Indian, international brands, and designers.”
“This year we are coming up with the prestigious India Intimate Fashion Awards which will rope in veteran industry experts in the jury to honour the stalwarts in the field of intimate, beach and sports lingerie business. While, IIFW season 1 witnessed the participation of eminent brands and designers including Triumph, Mona Shroff, Nidhi Munim, Karishma Jumani to name a few, we are confident that Season 2.0 will be even bigger and better with more designers and brands participating this year. In addition to that, Bollywood celebrities will add to the glamour quotient of the show as showstoppers,” added Niraj.
Elaborating further Amit Pandey, Media Head and Associate Partner-IIFW said, “It gives me an immense pleasure to announce about the upcoming season which would bring in lot of innovation on the ramp and new initiatives that will place India on the global intimate wear stage. Our social media outreach ‘Boo the Taboo’, ‘The Right Cup’, celebrating ‘India Inner Confidence Day’ on 27th Aug on the International Lingerie Day were a success. We are focused towards launching ‘Black Magik’India’s first ever high fashion intimate & beach fashioncalendar this December. We will run unique social media campaigns focusing at breaking the mindset barrier and facilitating open conversations around the category.”
The registration of brands and designers for IIFW Season 2.0 has already begun. This ultra extravaganza is planned to happen in the early summer of 2018 and it seems that the industry would be keen to get more details and updates about it in the coming days.

Comments

Popular posts from this blog

QNET Entrepreneurs kick off 2019 by Raising Funds for Underprivileged Community in 22 Cities including 3 cities from Maharashtra

Funds raised to support basic necessities, essential commodities, sports materials, first-aid kits26 events planned across 22 cities in the countryPledged sums of up to INR 1 Lakh in each city Pune, January 08, 2019: Independent representatives of Direct Selling company QNET have once again come together, this time to brighten up the New Year for the underprivileged. In a series of events spread across 22 cities throughout India, various groups of Independent Representatives have come forward to raise funds and help underprivileged communities.



Over hundreds of entrepreneurs, who are professionals across all age group, run a successful direct selling business with QNET, have pledged up to INR 1 lakh per city towards important causes benefiting a local community in need. While various Independent Representatives have been coming together during Diwali every year, this is the second year that some of them have initiated such activities during the New Year to reinforce their commitment t…

Stuart Kippelman Joins the Advisory Board of SRKay Consulting Group to Help Accelerate its Global Footprint

Florida and Pune, 21st December 2017: SRKay Consulting Group, a London-headquartered private equity venture of the multi-billion dollar SRK Group, announces the joining of Stuart Kippelman on its advisory board. Stuart is a highly acclaimed business and technology leader in the U.S., and is the former Senior Vice President and Global CIO at Platform Specialty Products, based in Florida.
Stuart has an illustrious track record receiving multiple industry awards including Top 100 CIOs in STEM 2015, Computer world’s 2014 Premier 100 IT Leader Award, and the CIO Top 100 Award in 2012, 2013 and 2014 in areas such as business and ERP transformation, cloud migrations and business intelligence. Stuart has been a WSJ guest columnist, and a featured blogger on Computerworld.com. He is an author, and holds multiple patents in data mining, and business intelligence. As an accomplished speaker, he has frequently presented at many major industry conferences.
Stuart is actively engaged in helping and g…

QNet, KENT Join Hands To Market Next Gen Water Purifier Through Direct Selling Network

The co-branded waterpurifier with breakthrough Alkaline and Mineral RO Technology will be exclusively available throughQNetUnique Alkaline functionality helps maintain optimum pH level of 8+ to give pure and healthy drinking waterPatented mineral retention technology using a TDS Controller retains natural essential minerals in purified waterPune, 14 December 2017: Leading Asian directselling company has joined hands with KENT, a market leader in Water Purification and Home Appliances, to launch KENT–QNET SMART Alkaline Mineral RO WaterPurifier. This feature-packed product developed by Kent exclusively for QNet addresses one of the most important public health challenges facing Indian households today— limited access to safe and clean drinking water. A survey conducted by a state public health laboratory last year had found a consistent increase in the water contamination levels in the Pune circle — comprising Pune, Satara and Solapur. Pune is the second largest city of Maharashtra and…