5Paisa to leverage surge in investor base to acquire 1Lakh customers by next year, launches unique online, multi-lingual financial education initiative ‘5Pschool’
– Launches online financial literacy initiative ‘5P School’ to handhold new investors entering the market
– Expects about 1 million users to opt for 5P School’s financial literacy courses by next year
– USP of these online courses is the smart but easy-to-understand content designed by market experts, which can be viewed from multiple onlineplatforms, including mobile phones
– This simple, free-of-cost educative material on financial products and market processes are also available in various regional languages
Pune, 29th November 2017: Leading discount brokerage firm 5Paisa.com has launched a unique investor education initiative ‘5P School’ to leverage on the huge increase likely to happen in new investor numbers over the next two years for bolstering its own customer base by 1 lakh over the next year.
5Paisa sees sees a sizeable number of new investors joining the country’s equity and capital markets in the next two years. The courses offered by 5P School are targeted to handhold such new investors by imparting basic knowledge and providing ‘easy-to-understand’ educative content related to products, processes and investment opportunities in financial markets. The target is to enrol at least 1 million users for the 5P School’s financial literacy courses by the next year.
The online courses offered by 5P School are completely free of cost and are aimed at educating a broad range of people such as long-term investors, traders and particularly the novice market players seeking to enter the market. The curriculum includes courses in Equity Markets, Technical Analysis, Mutual Funds, Derivatives and Candlestick Patterns. These courses provide a basic understanding of stock markets, mutual funds, technical analysis methods and charting tools, thus empowering market players to make educated decisions about any market-related move. Apart from the free courses, there are also educative articles, videos and glossaries on financial market terms which can help participants to understand the nuances of financial markets.
Elaborating about the initiative, Mr. Prakarsh Gagdani, CEO, 5paisa.com, says, “5P School is not only relevant but also a much-needed financial education initiative in the context of the changing demographics of today’s financial market participants. Earlier, the market players who transacted in any financial instrument were mostly seasoned players with a basic knowledge about financial products, but they were not comfortable in using technology for participating in financial markets. Today, it is a completely different scenario as most customers are well-versed in using smartphones or computers but have little knowledge about financial products. Here is where 5Pschool can come into play by becoming a ready-reckoner on various financialmarket instruments and the processes.”
The courses and content provided by 5P School can be viewed through the mobile-friendly website of 5Paisa.com or through the 5P School mobile app. Both the website and the mobile app are available in various Indian languages. Educative videos can also be viewed on 5P School’s YouTube Channel too.
5Paisa.com has emerged as India’s leading discount brokerage house on the back of such unique initiatives and a mix of smart product offerings with huge cost benefits. During the past 10 months alone, 5 Paisa.com has been witnessing a quarter-on-quarter growth of 100 per cent in turnover. Its annual daily turnover has already crossed the Rs 1,000-crore mark.